THE BALANCE OF BENEFIT AND RISK IS IMPORTANT IN MEDICINE AND NATURE. FAIR BALANCE MUST BE PART OF ALL MEDICAL COMMUNICATIONS

Why ‘Solanum’

 

Solanum is the Latin term for a large genus of flowering plants. Some are poisonous (deadly nightshade), others have a medicinal role (containing atropine, hyoscine and physostigmine used as eye medicines) and others are foodstuffs including potatoes, aubergines, chilli peppers and tomatoes. The Solanum genus presents both risks and benefits to society but overall the balance is positive favouring their nutritional value and medicinal properties.

 

Solanum Medical Communications offers consultancy on the management of medical publications and communications. We work to the standards set by ICMJE, GPP3, The ISMPP Code of Practice and other relevant international standards. Society benefits if we ‘do the right thing for patients’ and at Solanum we do this using fair balance, ethics, transparency and good practice.